BBDO IDEA X HSAD
Discussion Panel Series (2022)
A discussion panel series between BBDO x The High School of Art & Design ( as a result of their ADverse virtual pilot program launch) that focused on educating, celebrating and empowering representation within advertising industry during each month.
Social Media Content:
Black History Month
Women's History Month
Asian American Pacific Islander Heritage Month
A social campaign ran on the BBDO NY instagram page to honor
and celebrate Black History Month 2022.
This campaign showcased and amplified Black Creativity and the various ways it is depicted across social media - by black creatives and black businesses taking over the social media space.
Amplifying other small businesses through design strategy and furthering diversity, equity & inclusion involvement.
Campaign: Black with Love
Social Campaign (2022)
Celebrating Black Brilliance
THE JOY
BBDO IDEA X BBDO Juneteenth Event (2021)
A social event that leveraged Small Black Owned businesses and brought the agency together as a community for the first time since the pandemic.
Amplifying other small businesses through design strategy and furthering diversity, equity & inclusion involvement.
After this event, a network was built where now creative agency professionals were connecting with these small businesses – in effort to provide them with business solutions
Set against the backdrop of both a global social justice movement and a moment of transformative cultural change, SheaMoisture’s all new “It Comes Naturally” platform was created to convey the essence of Black women in an unapologetic portrayal of a shared experience of resilience and creativity.
https://reel360.com/article/sheamoistures-new-campaign-comes-naturally/
Campaign: "It Comes Naturally"
Co-Creative Agencies: Joy Collective, BBDO NY
It's Comes Naturally (2020)
Shea Moisture
AS SEEN IN
